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    85% of women wear the wrong bra size

    Dr. Pechter first published the statistic in small 1998 study, writing in Plastic and Reconstructive Surgery that 70 percent of women or more were wearing the incorrect bra size. The article outlined a new method for measuring breasts, with which he hoped to standardize sizing for augmentation and reduction surgeries. But Dr. Pechter didn’t reach his estimate through surveying a large and diverse sample. Instead, he used anecdotal evidence from publications like Good Housekeeping, Ladies’ Home Journal, and the Playtex Fit Guide. (He also studied only women who reported wearing cup sizes AA through DDD. Today you can find bras in sizes up to an O cup.)